I know I'm overly defensive, but I felt the same way about Star Wars 1. A lot of people were expecting Chewy and Luke, dispite the fact it was a prequal (I've talked to some casual fans, I wish I could get them to verify). But by the attacks I mean all those people that say these are nothing more than glorified Happy Meal premiums. I mean, look at the JLA cartoon line. They are glorified cereal box premiums. I mean, Hasbro, Mattel, they could do a lot worse if you think about it.
But that's not why I'm, here... I actually know of a Sesame Street action figure line back a few years ago. They were made specifically for younger kids, as you could tell. They had okay accessories, but the line was just awful. Firstly there were only 3 characters, ELmo, Big Bird, and Ernie. There was absolutely no scale, since the figures were all the same size, the sculpts were much worse than these, and they talked. I think the talking feature was it's saving grace. They cost like 10 bucks or more. I have seen a few Ernies at a Way out of the way KB Toys, and they batteries wore out (and they were the watch sized ones)
Just giving you another scenario...