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I'm pretty sure most of you know that on November 17, 2016, Feld Entertainment and Sesame Workshop announced a partnership to develop new touring Sesame Street live shows. This came as a "Shock" to most but not really. Vee Corporation (now VStar Entertainment) has produced "Sesame Street Live" shows since 1980 and it's a huge lost for the company. The first production will premiere October 2017.
Press Release
ELLENTON, Fla. – (November 17, 2016) – Feld Entertainment Inc. and Sesame Workshop today announced a partnership to develop new touring Sesame Street live shows. Under the multi-year agreement, family-owned and operated Feld Entertainment will produce and tour live Sesame Street productions in the United States. The first production under the new deal is slated to launch in October 2017. The current Sesame Street Live! tour will continue through July 2017.
The world’s largest producer of touring family entertainment, with more than 5,000 worldwide performances each year across all of its brands, Feld Entertainment brings over 45 years of experience creating live events that inspire children and parents alike. The company will build and rehearse Sesame Street shows at Feld Entertainment Studios, the largest and most innovative facility of its kind, with 50,000 square feet of rehearsal space and on-site design and fabrication. Feld’s extensive team will execute local marketing and sales plans to expand the Sesame Street brand and leverage widespread arena and theatre relationships to increase the Sesame Street footprint throughout North America. Additionally, Feld will develop a line of consumer products to enhance the live experience.
“We are excited to partner with a company as dedicated to children’s learning as Sesame Workshop and to join their mission to help kids grow smarter, stronger, and kinder,” said Alana Feld, Executive Vice President of Feld Entertainment. “Bringing the iconic Sesame Street brand to life allows us to extend the love that families have for these beloved characters through the live entertainment experience in a way only Feld Entertainment can.”
“Feld Entertainment has a long-standing tradition of creating spectacular live experiences for audiences around the globe,” said Scott Chambers, Senior Vice President and General Manager, North America Media and Licensing, Sesame Workshop. “We’re thrilled to collaborate on bringing the laughter and learning of Sesame Street to kids and their families in a brand new way.”
ELLENTON, Fla. – (November 17, 2016) – Feld Entertainment Inc. and Sesame Workshop today announced a partnership to develop new touring Sesame Street live shows. Under the multi-year agreement, family-owned and operated Feld Entertainment will produce and tour live Sesame Street productions in the United States. The first production under the new deal is slated to launch in October 2017. The current Sesame Street Live! tour will continue through July 2017.
The world’s largest producer of touring family entertainment, with more than 5,000 worldwide performances each year across all of its brands, Feld Entertainment brings over 45 years of experience creating live events that inspire children and parents alike. The company will build and rehearse Sesame Street shows at Feld Entertainment Studios, the largest and most innovative facility of its kind, with 50,000 square feet of rehearsal space and on-site design and fabrication. Feld’s extensive team will execute local marketing and sales plans to expand the Sesame Street brand and leverage widespread arena and theatre relationships to increase the Sesame Street footprint throughout North America. Additionally, Feld will develop a line of consumer products to enhance the live experience.
“We are excited to partner with a company as dedicated to children’s learning as Sesame Workshop and to join their mission to help kids grow smarter, stronger, and kinder,” said Alana Feld, Executive Vice President of Feld Entertainment. “Bringing the iconic Sesame Street brand to life allows us to extend the love that families have for these beloved characters through the live entertainment experience in a way only Feld Entertainment can.”
“Feld Entertainment has a long-standing tradition of creating spectacular live experiences for audiences around the globe,” said Scott Chambers, Senior Vice President and General Manager, North America Media and Licensing, Sesame Workshop. “We’re thrilled to collaborate on bringing the laughter and learning of Sesame Street to kids and their families in a brand new way.”
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