Buck-Beaver
Well-Known Member
- Joined
- Apr 16, 2002
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I haven't been online much lately, so the first I heard about this was in the Financial Post (which carried the Reuters wire story). I know the Henson kids took heat for the decision to sell 3 years ago, but I don't think that was caused by greed - I think they genuinely wanted the Muppets to be real players in a media world that was (at that time) all about convergence.
Now hindsight is 20/20 - we know it was lousy deal but EMTV did dump alot of "fringe" assets the company didn't need like the TV channels. Jim Henson Co. is back to what it does best - merchandising and production - and that's a very good thing.
A few things I think they need to address:
- They definately need a solid distribution partner. A feature film deal (I don't believe the company actually has one currently) would also help.
- They need to get the Muppets on TV. The JHC has a reputation for charging rediculously high licensing fees to TV channels. This is based on information I got a few years ago (I've heard this from more than one former performer who rarely gets royalty cheques from distributors because the shows are not sold that much), but I believe the practices have not changed much. The Muppet programming is often expensive to buy. They need to get the Muppets out there in an smart, strategic way and that won't happen unless they cut some good deals with broadcasters. The rerun programming could even be treated as a loss leader that drives the overall Muppet "brand." Is there any other company in the world sitting on more quality, under0utlized programming than JHC? It's almost as bad as the pre-Eisner management style at Disney.
Muppet Show reruns on one of the major US cable networks would be a very good start (they are coming to Canada in the fall on CTS). The show should also be running in the UK as well. A good idea would be to strike a special promotional deal with a network that will run several of the series and movies on a regular basis. New, original interstials could be done with the classic characters. Paramount has employed this strategy to great success with ST:TNG on the New TNN.
- More original projects. Ya gotta keep the kids (and adults) interested!
Well, that's my two cents worth. Overall though I'm tickled pink!
Way to go Henson family!
Now hindsight is 20/20 - we know it was lousy deal but EMTV did dump alot of "fringe" assets the company didn't need like the TV channels. Jim Henson Co. is back to what it does best - merchandising and production - and that's a very good thing.
A few things I think they need to address:
- They definately need a solid distribution partner. A feature film deal (I don't believe the company actually has one currently) would also help.
- They need to get the Muppets on TV. The JHC has a reputation for charging rediculously high licensing fees to TV channels. This is based on information I got a few years ago (I've heard this from more than one former performer who rarely gets royalty cheques from distributors because the shows are not sold that much), but I believe the practices have not changed much. The Muppet programming is often expensive to buy. They need to get the Muppets out there in an smart, strategic way and that won't happen unless they cut some good deals with broadcasters. The rerun programming could even be treated as a loss leader that drives the overall Muppet "brand." Is there any other company in the world sitting on more quality, under0utlized programming than JHC? It's almost as bad as the pre-Eisner management style at Disney.
Muppet Show reruns on one of the major US cable networks would be a very good start (they are coming to Canada in the fall on CTS). The show should also be running in the UK as well. A good idea would be to strike a special promotional deal with a network that will run several of the series and movies on a regular basis. New, original interstials could be done with the classic characters. Paramount has employed this strategy to great success with ST:TNG on the New TNN.
- More original projects. Ya gotta keep the kids (and adults) interested!
Well, that's my two cents worth. Overall though I'm tickled pink!
Way to go Henson family!