I'm surprised you didn't notice. Aside from the Trash Gordon segments, there have been numerous new Fisher Price Oscar toys for babies coming out recently. Not to mention, Oscar is on almost EVERY adult sized T-shirt of SS I've seen lately.
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Christmas Music
Macy's Thanksgiving Parade
Sesame Street debuts on Netflix
Back to the Rock Season 2
Sam and Friends Book
Jim Henson Idea Man
Bear arrives on Disney+