spcglider
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From what I understand, though, it is NOT the marketing folks at Disney who came up with this idea to begin with, but fans of the Muppets who were in positions to suggest it.Muppetfreak said:The best thing about this though is Disney is showing a marked understanding that the Muppets are not just for kids because something like this is definately targeted to adult collectors/fans.
And like any marketing decision, it was harangued and harrumphed and agonized over uselessly by groups of people sitting around a conference room table for hours on end.
Basically what I'm trying to say is that marketing people (the majority of them) have no clue what is a good idea or not. They base their marketing decisions on bottom-line numbers. Somebody was able to convince the marketing department that this was a good idea. Whether they did it with hard numbers or whether they did it as part of a no-risk package deal for another license, who knows.
But I can tell you, though they will claim responsibility when it goes big, the marketing folks at Disney or MHC or wherever the license is handled from didn't come up with this one.
-G