Misconceptions
Let's see if we can clear up a few misconceptions.
"Of course these figures are meant to be popular with the general public - otherwise places like TRU, FAO Schwartz and other general toy retailers wouldn't have placed orders and they'd be left to the smaller comic stores and things."
TRU is the only major retailer. FAO? They have 23 stores. TRU has close to 1500. TRU is the only mainstream toy retailer right now carrying Muppets. Hopefully that will change, but that is the current situation.
The Musicland family and EB stores are also not major players, because TOYS aren't their business. Even though they have a fair number of stores, they do not do the type of volume business in action figures that TRU, Target or Wal-mart do. Even regional stores like Meijers does far more volume. New Force Comics does the same volume of simpsons figures on line as does EB.
"The Simpsons at the start was really meant for collectors and was the reason why they used smaller stockists but when they got popular thats when the bigger retailers picked the figures up. You'll notice also they've done lots of Homer & Bart variants to keep the more recognisable figures out there on the shelves. With the Muppets the whole process is kinda reversed but i think its a big mistake to have the two main players - Kermit & Piggy just totally disapear from the line over the next couple of months. I know the other wave one characters have been very popular but then it's a very strong line up - some of the other later waves are a lot more obscure and weaker. "
That is simply untrue. Playmates has stated as fact that they intended the Simpsons line as a kids line at the start. Also, the number of retailers dropped, not increased - Wal-mart, K-mart and Target were all on board for the initial series, but have come and gone at various points since.
While you might think they did Homer's and Barts to keep them on the shelves, the reality is they did them because variants are far cheaper to produce. Much of the molds are done, and with the WOS figures a crucial fact that can't be ignored is the extra expense of licensing the voices for the sets. Once they already have Nancy Cartwright all set, it's easier to produce another Bart than it is an Agnes Skinner.
"You are right that Palisades are smaller and so can probably manage on fewer quantiities and keep the line going longer but i think it's very decieving about just how much support for the Muppets there is on the internet. There are only a few hundred members here and this is the largest Muppet site, i think the Henson people before have researched the hardcore fanbase is only between 600 and 1000 people. If you translate it into figure sales it would mean that the sales to 'normal' people in the 'real world' would be VERY important to Henson and Palisades and have a big thing to do with how far the line goes. I also think it's a bit early to start judging how 'hot' the line is when the figures have only just been released - of course the first batches have sold out quickly, they will do - the moment of truth is when all the stocks have hit and there are large quantities available for people to buy."
No, what you're doing is deceiving yourself into believing that all the hard core fans of the Muppets are on the net, and pay attention to groups like this. SCS is the largest site for Simpsons on the web, with 2300 unique members. If that's all the hard core fans, how can they possible sell 60,000 Moe figures? The simple fact is that there are far more fans out there than are on the net groups. I didn't say they were dependent on net fans - just fans/collectors and not the casual buyer.
The other entire group your ignoring is toy collectors. There are lots of those - several companies, including McFarlane, exist only because toy collectors exist. And there are lots and lots of toy collectors who may not be huge muppets fans, don't dissect the shows, or worry about the show in general, but will be more than happy to jump in and buy every Muppet figure produced.
"Kane, Sorry bro, but the WOS line died after the assortment that had Willy, Ralph and Itchy & Scratchy. If you go to Entertainment Earth, you can pick up the recent cases for about half price currently. You are correct that the WOS figures were always meant for the mass market. Remember the furor over SMITHERS at Target and Wal-Mart. They did not want a toy with an "alternative lifestyle", and he was in series 2!. It makes one wonder if they will have the same attitude over the Peppermint Patty figure in the upcoming PEanuts line "
There was no furor over Smithers, other than the one scalpers made up to try to push the sales of the short packed figure. And again - SImpsons were meant for the mass market at first BUT HAVEN'T BEEN FOR QUITE SOME TIME! And they have been able to be extremely successful.
And don't kid yourself on the success of the WOS line - when the buyers for stores like TRU and EB were first talking about the Muppets last winter, the first thing out of their mouth was "I think this will be the next WOS!" And they viewed that as an extremely good thing.
"1) TRU is the only large "brick and mortar" retailer
I have to disagree with this. The Musicland group has one or two stores in every mall I've ever been in. I'm not sure how big EB is, but they're big enough to get an exclusive."
I already mentioned that, but figured it was worth mentioning again. Musicland has enough stores to be counted as a large retailer, but we aren't talking about CD's or DVD's here. We're talking about action figures, which are an extremely small percentage of their business. The size of their orders is dwarfed by the size of a TRU order (or Wal-mart, Target, Meijers or one of the other larger chains if Palisades can get them on board).
Right now, the Muppets line is being sold to collectors, whether that's what Palisades wants or not. The only retailer that average kids and parents are going to see these at is TRU. Collectors are the predominate audience to all the on-line stores, and places like EB and Musicland.
My point is that they can sell this line successfully only to collectors, if they manage the line right, and don't have to sell to people who would normally never buy action figures.
Michael
MWC