*Cue music* Everybody roll the barrel...Don't insult the barrel.
I've been lucky enough to be able to keep getting the same frames (or at least frames nearly identical) for about... dang, I forget how long... but glasses are somewhat of a hassle for me, because I HAVE to wear them, they're something of an identity and trademark for me, so I have to find frames that are "me", otherwise, I'm not D'Snowth.I don't see how that's so much being out of ideas so much as an idea I'm shocked they hadn't done sooner.
Me? I've had that problem with glasses before. They don't make frames like the ones that you had and you have to get something new anytime the frames give out or you lose those insipid screws and can't get replacements. I had to get an expensive set of frames just to salvage the lenses I had in one pair. It was far cheaper than getting new lenses all together.
Funnily enough, recently when I had to help my mother get a new pair of glasses (she's been getting rimless, which I find defeats the purpose), the optomostrists working there said Sarah Palin made glasses a fashion statement. How stupid that is... I grew up in the generation where glasses were socially acceptable, so glasses were "cool" long before anybody ever heard of Palin.
Now if only Tina Fey would stop ditching her glasses as if we did a back flip into previous generations where glasses were for dorks.