It's all obviously a very sinister plot by palisades to employ reverse-psychology to increase the value of the exclusive.
"Oh, you don't want THAT old thing... it's the same as all the rest... EXCEPT for the sticker and blister..."
Which of course, to the completist only makes him/her want it more! The more they say you don't want it, that it's basically worthless, that it's only a sticker and a blister that can't be found elsewhere, the more the completist drools.
Because he's not thinking "oh, it's the same as all the rest... never mind"
he's thinking... "No one else will have this, I will be the only true completist!!"
and why do I have this insight? Because I am one of them... I have succumbed to the dark side and purchased one of the elusive kermit lunchboxes!
I will not tell you how much I paid except to say that it was FAR FAR less than 200 bucks. It was low enough that I could make a nice profit if I wanted, and also low enough that I wouldn't cry if it ended up becoming worthless.
and you know what? It's not big deal. It's a cool little thing and a unique item but my life was not changed by obtaining it. I had an opportunity for a good price and I took it.
Anyway, to answer your question yes it was a free giveaway, but it was the nature of the give-away the fact that it was an industry only party that was off-limits to the general public that I think has increased it's allure to the hard core collector.
Personally? If it ever gets to 300 or more, I'm selling that puppy.