So I guess I'm the only one who likes them? I don't really like the fact that they are essentially "tricking" people into buying them, but I DO love that they are front and center in the (discount) shelves of the main stores. its good exposure for the Brand. I always rearrange them so that if there is more than one in a pile, I take it and put it in front of other dvds so it looks like there are more and you have no choice but to see them.
However, like I said, this is a bit like taking a current photo of Julie Andrews or a screen-cap from Princess' Diaries and slapping it on a dvd-edition of Sound of Music.