Marketing the Miss Piggy Poser
Suppose I have to clear this up like is always the case when the word gay is mentioned on MC these days. Gays should be able to be mentioned here without fear of this sort of weirdness that happens
all too frequently in recent years.
(The
bolding here is merely for
context since this is a long post, it should not be considered the raising of my voice as I did
laugh a bit when writing this.)
All marketing means is product and advertising placement - not necessarily content.
It's a well-known licensor fact that the pig can be a hard sell when evenly placed in a Muppet assortment no matter how good the likeness as Luke said. However it's been an inside fact that Miss Piggy products can do quite well in shops that the other characters would not - this includes places like gay community shops. I've seen that many times.
As a person who has been out for over 18 years and lived in San Francisco for over 14 of those I can assure you that
Miss Piggy is most certainly considered an icon to us along with her normal movie star status. She's not as big as Judy, but who is? Order of priority is different for each person. We are individuals after all – but
the pig makes the list.
Of course the character isn't gay, she isn't only appreciated in the gay community and she should
not only be target marketed at the gay community and that was
never stated in any post. TML mentioned marketing inclusion. It saddens me that
inclusion of gays automatically translates into exclusion of others in the minds of some. Maybe that wasn't the intention, but it happens frequently. I've said it before -
the biggest fans of Muppets are gays and Christians. Gays particularly like the pig, personally, I prefer the eccentric, yet loved Gonzo. Honestly,
I think advertising of these posers should include the Christian community as well.
Also, a funny little fact - the partial reason for the name and beginning of the Tough Pigs website began as a
"friends of Piggy/Dorothy" comment. Their whole main page graphic plays a little off that notion too.
Nonetheless, if head sculpt is any indication of the product, this Miss Piggy product could actually break the usual Piggy marketing rules. I can't wait to see more updates on her progress. I wonder how they will choose her outfit.
I love getting back to topic.