I mean, despite Walt's death in the 60's, Walt's family was working endlessly to better the company & the products it was making at the time (thanks in large part to the direction of Roy Disney). Then up comes Mike Eisner who has a grand idea for how the company should be run. He aids Roy in the direction of hit films like TLM, B&tB, Al, TLK, and the like, but as time wears on, people could see that relations between Eisner and his flunkies & Walt's remaining family members were starting to go sour. Finally, with Eisner's assention to CEO & choice to have Bob Igor as his successor, Roy starts suspecting something, and sadly, his fears are confirmed as Eisner eventually turns the company in on itself by making it a money-obsessed juggernaut only concerned with the bottom line. The choices then made by Eisner force Roy to resign from the company, dragging the company down for a time, until Eisner and Igor it big with tweenybopper stuff like That's So Raven, Hannah Montana, Zack & Cody, et al. So now, with the mouse reduced to being nothing more than a figurehead and--unfortunately for his character--a Dora-esque teacher for babies & the Disney Tweens being red-hot, where does the company go from here?