I know. I think the TV show brought it even more exposure and made it even more popular.
But if I had to choose between
World or
Time, I'd pick
World more, because of the prize (anyone with a brain in their head would choose a round-trip to anywhere in the lower 48--now 50--states over a computer that would be liable to crash within months) and because of the more enjoyable format of the show. I mean, I may like history more than geography, but it was the interactions between the contestants, Rockapella, Greg, The Cheif, each and every informant (celebrity or otherwise), and even the backstage crew that made
World what it was, whereas
Time was--IMHO--trying to cash in on the growing digital age (as evidenced by how the villains were depicted, including The Lady in Red herself) and lacked the whimsical quality that
World had.
Having said that, I just have one more thing to say...
Do it Rockapella! *the World theme plays*