Hello Matthew:
Thank you for your email. Individuals like you that help make producing collectibles enjoyable. Too often, may are quick to jump the gun without even knowing the facts. We have not released any information to the media or any sites. Basically, we wanted to generate interest with the buyers at Toy Fair and only then, carefully plan the launch of the Fraggle Rock anniversary series. As our licensed products are distributed worldwide by Dark Horse, all media will be handled by their company once a release date is scheduled.
Your concern of the letter blocks is a balance of creative and business. As everyone well knows, even the Muppets and other Henson properties were not well supported at retailers after the initial releases. Yet, the figures were amazing and some of my favorites. In this case, the only way for the series to come to 3D vinyl life is to gain support at retail. The current trend which would enable the figures acceptance in the more specialty market is to have them blind boxed and with the blocks that would allow collectors to buy not only the characters but the letters to spell say their name or a word. In no way is this to distract from the figures or the property. Yet the reality of it all is such a property will only gain wider acceptance to new audiences by meeting the current marketplace.
Surely we have strongly considered the best way to meet both true Henson fans and the new vinyl toy market. We thank you for taking the time to express your thoughts and share those of other board members. The cost for the sculpting, painting, molds and production require a somewhat large minimum quantity for the project to make good business sense as such a series could not be produced any other way. It should be noted that much of what we do are as collectors, yet we are faced with the challenge of delivering the product to new audiences. The fans and loyalty is tremendous and respected. By the way, the figures were always removable from the blocks which are an added feature. The blocks were just a platform. The basis of vinyl toys are something that allows collectors to do just that, collect them all!
Based on such great fans, we will do two things:
First, we will release the figures in sets with a window box without the blocks. Without question, this should meet the request of true Henson fans. The limited edition sets will be made available at conventions, comic book shops and the customary collector stores.
Secondly, the figures with the blocks to spell and create words will be released individually at specialty and vinyl stores to meet that demand of a new audience. Consider this; many people buying the figures today have not even seen Fraggle Rock so in this sense, new fans will buy the figures because of the character and collectible factor.
It should be noted that the cost to tool and produce such quality limited edition figures are extremely expensive. We try to balance creative with business to ensure such a wonderful series will make it to retail.
Should there be any further questions or ideas, please feel free to contact me.
Best,
MD Young
Co-Founder
MINDstyle
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