I've heard people, when referring to Sesame Street in conversation, just say, "Sesame" as in, "Sesame books", "Sesame toys", "Sesame Live", etc. How is the adjective "Sesame" enough for the listener to know that the speaker means Sesame Street?
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Christmas Music
Macy's Thanksgiving Parade
Sesame Street debuts on Netflix
Back to the Rock Season 2
Sam and Friends Book
Jim Henson Idea Man
Bear arrives on Disney+