I had the feeling looking at the animation that it just screams "Prime cost too much money, so let's pass off cost cutting as a gimmick. " Seems that there is cost cutting to the mix, but they're trying for a different, unique look for the show, and It looks like it might just pay off. I've seen instances of this sort of animation in Storm Hawks, Freedom (semi-obscure anime from a few years back), and clips of the new Mysterious Cities of Gold series. I'd say they're trying even harder to blend CGI with animation, and the end result looks pretty good. Sort of like a lower budget, TV series version of Feast. The humans look a might off, though. And there's no use saying they pawned this series off on a different animation studio. It's the same guys as Prime.
From the clips I've seen content wise, it looks like a lot of fun. Seems it might just go for the TFA route and look like it's a lighter show, but gets heavy as the series goes on. I'm loving how much of a tool Sideswipe is, and I've instantly stopped caring about Grimlock's lack of Hulkspeak in this series after seeing how much of a giant goof he is.
That said, I couldn't be more disappointed by DLE's web series just being limited animation (VERY limited... one episode wasn't even animated and just a still frame) of the Transformers making fun of Mystery of Convoy, especially since the animated opening is epic. It's funny, but it seems that after all the hype of another secret Japanese Transformers series, a bunch of comedians rattling off how stupid the game was seems like a waste.