Yes, they are a chicken place. Their slogan is, I kid you not, "Real Chicken." That's it. I've never seen these milkshake commercials you speak of, then again, I've never seen any commercials for them.And Zaxby's too... now, there isn't a Zaxby's in my town, so I don't really know what they're all about, but I'm to believe that they're a chicken place, right? Well, okay, I guess that's no big deal, I like chicken, and I guess it doesn't hurt to have as many chicken places as there are burger joints (McDonald's, Burger King, Wendy's, Krystal, whatever), but if I didn't know any better from their advertisements, I'd assume Zaxby's is a milkshake shop that likes to have random and obscure celebrities endorse them, like when Ryan Stiles hawked theirbirthday cake milkshake, or how Wayne Brady is currently hawking banana puddin' milkshakes, now all that's left is for Colin Mochrie to hawk a beaver tail milkshake and they'll be all set. And what's the deal with "zalads"? Did they get in trouble for copyright infringement or something? Is the word "salad" a registered trademark that they can't use, so they settled with "zalad"? But again, if this is a chicken place, then why should we care about the salads and milkshakes they have? I like salads and milkshakes, but what about the chicken? What kind of chicken do they have? How is it any different from KFC, or Chick-Fil-A, or Wishbone's?
Now personally, I never liked KFC or Chick-Fil-A's chicken. KFC I just don't like period. Its too greasy and I don't care for how bland their chicken tastes. Chick-Fil-A always tasted processed to me. And their chicken is kinda rubbery... so by default, I prefer Zaxby's chicken over the other two. Never heard of Wishbone's.
I've never paid attention to most of their menu. I get something called like the Big Znack Snack Meal or some crazy name like that which is chicken strips, fries, and garlic toast.
The fries are seasoned, but I can't place the seasoning. Its not Bay seasoning and its not Cajun seasoning like on Popeyes...it almost has a slightly spicy cheesy taste. I say cheesy being the only word possibly used to describe it, but its not cheese.
Now the real highlight are the cheese bites, which are mozzarella nuggets. The breading is different than whats on a usual cheese stick. They are AMAZING, especially with honey mustard.