*gets on soapbox*
There are other problems that are bigger than bullying. Yes, bullying is bad, but the sad fact is there is no way to stop it. You can have all kinds of PSAs, but its not going to do anything. People don't like snitches, so kids aren't going to tell an adult that bullying is happening. A bully will just continue to target whoever they think is easy. What we really need to be doing is telling kids to stand up for themselves, not go tell a grown up, not have their friends do it for them. Bullies get satisfaction if they know it bothers you. If you stand up to them, and show them it doesn't bother you, you get boring to them, so they look for someone else. Sure, you can discipline, but how effective is that? With the computer and the internet, cyberbullying is more rampant and harder to stop. But until people learn that they should laugh at the bully, its not going to stop.
But you never hear about the other things...someone in class today made a good point that prescription drug abuse is one of the most overlooked issues that kids are dealing with these days.