As far as creating interest in the franchise with younger viewers, I think a lot more of that is going to come with the DVD release. I know several families who were excited about The Muppets but who haven't seen it yet, either because of the cost of taking the family to the movies, or because they have a child who is too young to go to the theater. Plus, parents may not want to drag kids to a movie that the kid is not already super-interested in (I would, but many might not. ). But those parents, esp. if they want to see The Muppets themselves, will buy the DVD. And once the DVD is in the house, the l'il rugrats are OURS. The music in the movie is catchy, and the Muppets are colorful and lovable. Repeated viewings will make fans of many kids, I am sure. I think a second movie, or tv show or special, will be very successful for that reason. All I know is, my five year old and three year old LOVE the Muppets. And I can attribute that to one thing: constant exposure!