Fascinating. So Elmo merchandise now COMPETES with Kermit merchandise on the shelves? It sounds like you're saying SS toys had to have a specifically educational purpose in the past, whereas now they can just be cute things to hug. Of course, I remember from growing up that a lot of my SS toys were simply huggable rather than educational. But maybe I'm not quite getting what you're saying.Luke said:Then again, i'd have to think that in these days of brand awareness and media strategists Sesame Workshop might actually prefer there to be at least some kind of established divide between themselves and Henson - they had that clause removed a while back to enable them to compete with JHC in all areas wheras before they were limited and had to stick to education.
I didn't really mean merchandise - i was just using the clause in their contract as an example of them making moves to encourage more of a distinction between themselves and Henson as two seperate competing production companies. I'm not sure how it works with merchandise, if at all, guess Muppets have been competing with Sesame there for years - but it was reported that the original Sesame Workshop contract with EMTV restricted them from competing with Henson in entertainment programming. So for instance, while before Sesame could put an educational show out against Henson programming in daytime they could have never have used the characters for a general entertainment programme like competing with the new Muppet show in prime time - now they can, ummm if they ever wanted to - but it was them who actively sought that clause to be removed in exchange for paying off their debt early and in bulk.Chilly Down said:Fascinating. So Elmo merchandise now COMPETES with Kermit merchandise on the shelves? It sounds like you're saying SS toys had to have a specifically educational purpose in the past