What the heck is the deal with the complete incompetence of the media when it covers fads?
Either the fads don't really exist and are sensationalized by loud mouth squawking heads for a "What's wrong with these kids today" self-entitlement point, or a "We're Still Relevant, Darnit" point that would almost be hilarious if it wasn't so pathetic and annoying?
Now, I'd love to rant about the dark stuff... the imaginary drug scares, the "we didn't do the research" moral panics... the vapidly trying to be relevant thing is starting to get to me. Why?
There's this awful commercial for Michigan's Tourism Board that essentially says "Today's Kids have Super Heroes that can lift buildings..." Blah blah blah... why not the real heroes of blah blah blah. Essentially the message that kids are somehow stupid or something because they don't know about real people vs. a fantasy world and how you need to go to Michigan to get culture (as if books, reliable internet sites, and travelogues aren't enough- but that's par for a tourism commercial, they want to get you there to spend money). All and all, it comes off as a "Kids are so stupid and adults is smarterer" thing, but that's another multi-layered rant I don't want to get into.
My rant is thus: Super Heroes have been around since the 1930's. Ignoring the obvious Superman (who was a huge thing in the late 30's, so much so the first parody characters popped up around then, like Mighty Mouse and Plastic-Man)... Captain America fought the Nazis even before the mainstream American knew what a Nazi was (and manage to earn the writers and creators death threats from American Nazi groups). Not to mention they've been consistently popular since the 40's... I mean, the parental group anti-violence crusade (as far as television animation is concerned) stemmed from the glut of mid-60's Superhero cartoons... and that didn't even stop the production of Super Hero cartoons... made them ridiculously safe (Super Friends)... we've had non-stop Super Hero animated fair since the 60's, and if you want to get theatrical the 40's. Only thing new is the technology to film otherwise unfilmable characters and the fact that we have an odd understanding of dork culture.
And Super Heroes haven't lifted buildings unironically since those early days. Now they just pout about, die, get resurrected, die again, get rebooted, annoy the fans until they get killed and rebooted again before they all flock to the kiddy versions of the same character because the plots aren't as convoluted.
But SERIOUSLY, Michigan Tourism Board? THAT'S the best you can think of to be relevant?