Recently I watched an episode of The Mary Tyler Moore Show that I had not seen in years, "Farmer Ted and the News", and I'm trying to understand why the station, especially Lou Grant, has a problem with Ted starring in local commercials. I know that Ted wants his contract changed so he could do other things (citing movies and Broadway), with Lou okay and the staff laughing over the fact that no casting director would hire him for those (not to mention the show takes place in Minneapolis, not New York, so how likely could he do a Broadway show?), and then, after his contract is renewed, he tells them they fell into his trap - was it really a trap that he would do commercials or was it his own foolishness?
I could see them being embarrassed by the farmer commercials, but they were embarrassed/horrified after Ted's first commercial (which isn't in the "Farmer Ted" portrayal and seems more dignified).
My memories of the episodes were a little different. For years, I thought that Lou wanted Ted to sign a special contract allowing him to do things outside of the news and that Ted didn't want to sign it (and wondered what the big deal was), as opposed to Lou simply wanting him to sign his contract renewal and Ted holding out (and must have missed that it was Ted who wanted them to take off the part where he couldn't find outside work). And the scene where Lou gets Ted to end his career in commercials is different from what I remembered - my past memories were Lou begging Ted to give them up, sad that Ted was doing them, and Ted understanding and quitting to make Lou happy, as opposed to the reality where Lou pretty much threatened Ted (and raised his salary to an extra 25 dollars a week).