McDonalds was supposedly going to FORCE kids to get the apples and shrink the fries to an obscenely small amount. I don't know when this is happening, and luckily I didn't have to put up with that crap when I was collecting Smurfs (shoulda bought more separately).
Still, Disney's fear of parental group soccer moms that have bone thin kids and lazy parents who get their kids whatever they want so they don't have to raise them cost them a Toy Story 3 prize. They would have done SOOO much better than Mattel did with their overpriced action figures. All I ever see on shelves are unwanted hedgehogs. And Cars as well... they did a disservice to happy meal figure collectors.
But then again, they had that Marvel promotion last year. If they have another, that will be the test, though I haven't seen any that weren't movie related. Even then, Captain America wasn't at Burger King... though, that's probably due to the fact they still had Transformers, and gave the license to Dunkin Donuts (all we got are slurpies that cost 4 times as much as 7/11 would have and a really good frosted jelly donut). Of course, McD's somehow has a hang up over PG-13 movies being made into kids toys 9though they did Batman returns years ago).