From the CHINA DAILY NEWS (Via CARTOON RESEARCH) Disney skimps on animation
LOS ANGELES: The Walt Disney Co, which built its international fame on animated features, is cutting corners on the quality of its latest products to save money, animators charge.
They say the company's cost-cutting includes skimping on the quality of straight-to-video sequels of popular Disney features and executives meddling with the creative process.
The company has recently taken other cost-cutting measures, such as closing 50 retail stores, cutting operating hours at theme parks, reducing movie studio costs and eliminating 4,000 jobs to counteract the effects of a sluggish economy.
"They don't have long-term plans to keep traditional artists. I hear how unfair and how 'un-American' it is, but the bottom line is that the corporation doesn't care. If laying people off is what they have to do, they'll do it. There is no family, it's a ruthless shark tank," said Steve Hulett, business representative of the Motion Picture Screen Cartoonist Local 839.
Animator Brian Mitchell is selling T-shirts online saying "No more cheapquels!" - his term for the cheap, animated sequels that Disney has produced for the straight-to-video market.
While the company banks on the public's recognition of "Cinderella" and "Peter Pan," its sequels have weaker characters and story lines and are made with lower quality animation and with budgets at a fraction of the cost of the original films, animators say.
Smig