Somebody has to take the first step. Doesn't have to be the prince or princess, but maybe one or two of the strong secondaries. Say, two knights or retainers who are a team on duty and off. But, yeah, we're not there yet. We only just got an African-American princess, for crying out loud.
Let's not forget the ones that really spoil it are the handful of extremely vocal fire and brimstone types. The overwhelming fear of them is what holds everyone back. Archie comics was
very courageous with their Kevin Keeler character, and thankfully there was more positive feedback than negative. And the negative feedback got much, MUCH more negative feedback from everyone else. it also sent the message that the lamest, least hip comic book company, one that's so litigious about the purity of the characters that they forbid fan fiction and sued an inoffensive rock duo for using one of the character names... a comic company that published Christian Archie comics... even they can accept gays. Even before they accepted KISS and Zombies (when everyone else got sick of zombies, BTW)... heck its 2013
FCBD digest reprinted a story referencing Ashley Simpson! That's the squarest you can
get. That should mean something, but it's going to realistically be a slow process.
Then again, I don't think that Princess/Prince stuff is something they should continuously strive for. While the oversaturized marketplace of merchandise is
kinda annoying, I really like the concept of Doc McStuffins. It's the only girl brand they have that isn't Fairies or Princesses, and that's a strong statement to make. It means they're trying to get girls out of that niche. And I still think they could get a Marvel Girls product line. Yeah, Big Bertha might make a
terrible fashion doll, but you have the likes of Storm, Black Cat, Rogue, Spider-Girl (if you wanna get counterpart-y)... If DC, a comic company that has
nothing but screw ups that annoy the fanbase, can have Wonder Woman/Harley Quinn merchandise aimed towards young women, a tight ship like Marvel/Disney should be able to shove
one of them on a girl's T-Shirt. I'd hope to see a line of Leia and Amadalla/Pademe stuff for girls once the Disney focused Star Wars stuff comes in. And there should
really be a Miss Piggy/Janice focus for girl's merchandise (which I throw in because, well... this site).
But above all, I really think Disney does its best when it strays as far from Princessy movies as possible. Look at Lilo and Stitch. A show that spawned 3 DTV sequels, a TV show, and 2 anime. That was a real cash cow at the time, and the furthest thing ever from a Princess movie there is. I wish more of those films struck a bigger chord with the audiences. There was a lot more emotion and feeling in Wreck-it-Ralph than most of those films to me.