The Simpsons is the only show I can really think of that was able to be semi-appropriate for kids and for adults...I mean, it was and ADULT SHOW but they didn't rely on like...super raunchy sex jokes or whatever it is adult shows rely on. It was mature enough that the dirty bits would fly right over the kids heads while adults got it, but there was humor in there everyone could enjoy...if that makes sense...
The Simpsons was always considered a kid's show for some reason, and the fact that Bart Simpson merchandise directed at kids was all over the place (it is by far not a new thing, ask a 30+ year old who was there when the Simpsons happened) until the second or third season. It went under heavy scrutiny back in the early 90's. The PTA was up in arms about Bart, and this is when the show was tame. And again, I have fond memories of kid's Bart T-shirts and Bart Simpson kid's drink boxes, and TERRIBLE Acclaim video games marketed to kids. But it was
never a kid's show. Mad Magazine said something brilliant about the Simpsons when it first came on. That a lot of toy marketers were watching because they missed the ALF bandwagon. Of course, ALF was far more family friendly.
And yet, it became so much of an intuition that it's embraced by everyone
except life long Simpsons fans. Even religious institutions use Simpsons as a teaching guide.
But yeah...I've gotten on my soapbox about how the 90s isn't the end all be all decade and all that hypocrisy with "shows suck" and blah blah. I won't bore you with it again...
I'm going to be the cold shower of truth. 90's kids are the most SPOILED cartoon fans out there. They have no freaking clue how good they've had it. They're kids that grew up looking at Renaissance painting and whine about impressionism not being the same, while those of us who darn well appreciated our crappy illuminated manuscripts with no perspective experienced the movement first hand.
Let me put it this way. You know why Batman TAS was such a groundbreaking series? Super Friends. Super FREAKING Friends. The show where the JLA "fought" well intentioned scientists instead of super villains while the Wonder Twins' pet monkey made Jar Jar Binks look like Patton Oswalt. Seriously, when Challenge of the Superfriends came out and they fought the Legion of Doom, it was a break through. They fought their own villains. VILLAINS! And they still couldn't actually
hit them. The show didn't so much get better as much as it got less worse until it was tolerable and then watchable in the last season. Now Batman cartoons all suck because they aren't Batman TAS, even though they're still a million times more violent (and therefore better) than Superfriends on a
good season.
Animaniacs? Why was that a huge deal? Because it wasn't the dry, humorless, life siphoned out of it husk of a famous cartoon character who has to play second, often third, to lobotomized, committee created, cliche enforced, candy colored brat kids. Oh, and Animaniacs also wasn't a cheap Smurfs knockoff. You know that there was a time when networks didn't want anything that wasn't a total ripoff of the Smurfs? We almost got a Teen Titans cartoon (which would be as non-violent and anvilicious as Super Friends... and it still would have been better than Smurfs knockoffs), but because it wasn't little cute things living in a village... pbbllllttt!
90's Cartoon Network and Nicktoons? Well, CN didn't exist, and if it did, it would have had Scooby and the old classic shows, so no complaint there... but Nick? Noozels? Li'l Bits? If I hated Spongebob so much that I wished harm on anyone involved with the show and had bonfires of merchandise I pried from the hands of little kids, I still would watch a million years worth of the Sponge than
one freaking Noozels episode.
Face it... 90's kids haven't suffered for their cartoons the way some of us older toon fans have. The ground was broken before they were born or at least too young to remember, and there has never been need to break any more ground. It's like kids who lived during a time of peace saying that life is boring to those who lived through one (actually, something we'd never experience, right?). We've seen all the WORST animation has to offer, and we know that things were terrible once, and they'll never be terrible again. NONE of the cartoons we have now would have been possible without those barriers being destroyed.
Also.... cartoons today have
character development and complex adult themes. Adventure Time? They have a character that's an allegory of Alzheimer Disease who's immensely complex. Transformers Prime? The wit and sophistication of an adult action show... I take that back... with and sophistication HIGHER than an adult action show. Dan Vs? Has there ever been a more sociopathic protagonist in animation that wasn't a Looney Tunes character? To say the least of Phineas and Ferb and Gravity Falls. I don't buy this "all new stuff is garbage" hate dumb. Once we get back backwards 1970's-80's Action for Children's Television suppression, THEN we can talk about terrible.