The real problem is this...
You know why Transformers, G.I. Joe, My Little Pony, and Littlest Pet Shop are the companies 4 main go-to franchises? Because they're Evergreen and always in production. Well, almost always. There are short lulls, sure. They did revamp lines to varying degrees of success, but they were more or less always around. Problem is, Jem is so essentially 1980's there's no way it could exist in it's original form and not be some sort of parody. I'm not sure that would be that much better, as it'll just be like Scooby-Doo and rehash obvious jokes and "drunken college kid" headcanon. I'm sure they'd get Kriistin Wiig to play Jem in that case. Eew... I'm almost glad that wasn't made. Not only that, but... well... the cartoon was much more successful than the toy line. Which isn't exactly terrible, but when you have a cartoon produced by a toy company, you know where the priorities lie. So yeah. While Transformers and G.I. Joe managed to survive small lulls in sales, Jem just was left in the 1980's where it technically belongs.
Not saying that it's a reason to throw the concept out. I could easily see a late 1990's that was some bad allegory for the Spice Girls (but who would want to see that?!) or some early 00's Britney Spears deal (also... bleeeccch). I'm almost wondering why we didn't see those awful concepts. To be honest, the Movie's like about 50/50 what I'd expect to see a '10's update would be. Just not something devoid of Synergy and the Misfits. They certainly could have worked those in and kept the Magic Girl-ish concepts without making them too cartoonish. I'd rather see that as a TV show than a movie... then there's the whole loss of The Hub thing that's going to prevent Hasbro from having control over their own cartoons, so I guess film was the reach around.
So...
Not saying they had to put it here, though.
You know, I think I'm over thinking it. I'm starting to think that, while the 9-13 year old girls they're going for may not imaginative or sophisticated or open to anything fantastic or unrealistic (and this was the driving factor in that from 2005 to when Adventure Time was created era when horrible tweencoms were being produced over animation that I've been angry about), I'd say the huge thing behind removing fantasy elements? Budget. No doubt Hasbro wants a cheaper, throwaway movie they know isn't going to make much money that will do well on the merits of a low as heck budget. Look at their "why did this need to be made" Ouijia movie. They made the film for 5 Million. That's like 3 seconds worth of rendering CGI Optimus Prime's arms. The Ouijia film made over 70 million on that investment, so... yeah... low budget can make decent amounts of money and be more successful than a high budget project with a so-so yield.
And yes, I'm aware that this is all very cynical... but we are talking about a toy company in the entertainment industry. That's essentially the most cynic you can get. Doesn't matter how good their cartoons are. Eh, of course, those cartoons were (for the most part) good. It's not like any of their movies have been well received, no matter how close to the source material they are.
You know why Transformers, G.I. Joe, My Little Pony, and Littlest Pet Shop are the companies 4 main go-to franchises? Because they're Evergreen and always in production. Well, almost always. There are short lulls, sure. They did revamp lines to varying degrees of success, but they were more or less always around. Problem is, Jem is so essentially 1980's there's no way it could exist in it's original form and not be some sort of parody. I'm not sure that would be that much better, as it'll just be like Scooby-Doo and rehash obvious jokes and "drunken college kid" headcanon. I'm sure they'd get Kriistin Wiig to play Jem in that case. Eew... I'm almost glad that wasn't made. Not only that, but... well... the cartoon was much more successful than the toy line. Which isn't exactly terrible, but when you have a cartoon produced by a toy company, you know where the priorities lie. So yeah. While Transformers and G.I. Joe managed to survive small lulls in sales, Jem just was left in the 1980's where it technically belongs.
Not saying that it's a reason to throw the concept out. I could easily see a late 1990's that was some bad allegory for the Spice Girls (but who would want to see that?!) or some early 00's Britney Spears deal (also... bleeeccch). I'm almost wondering why we didn't see those awful concepts. To be honest, the Movie's like about 50/50 what I'd expect to see a '10's update would be. Just not something devoid of Synergy and the Misfits. They certainly could have worked those in and kept the Magic Girl-ish concepts without making them too cartoonish. I'd rather see that as a TV show than a movie... then there's the whole loss of The Hub thing that's going to prevent Hasbro from having control over their own cartoons, so I guess film was the reach around.
So...
I'd agree with you there, had it not be a real thing that really happens in the recording industry. Sad fact is, that sort of marketing that looks "cliche" in a band flick is rooted in horrible, horrible truth. Like Lady Gaga. She is a natural for doing great, classic jazz standards. Do we know her for doing that? Of course not. We know her for the spectacle and the pop numbers that every radio station has to play now. Many Hip Hop artists are carefully created by old white guys to sell generic factory made personalities and factory written "Shake your [idiotic euphemism for butt], Garl" pieces. This was probably done better in Josie and the Pussycats, though. Surprised they managed to get an allegory of "new artists are essentially slaves" in the first Chipmunks movie.Cliche and contrived. Their new personalities liberated them in the cartoon. Nowadays, everyone has to mope and whine about how miserable their First World life is. Ugh, you know, now I'm definitely not seeing this movie, lol.
Not saying they had to put it here, though.
You know, I think I'm over thinking it. I'm starting to think that, while the 9-13 year old girls they're going for may not imaginative or sophisticated or open to anything fantastic or unrealistic (and this was the driving factor in that from 2005 to when Adventure Time was created era when horrible tweencoms were being produced over animation that I've been angry about), I'd say the huge thing behind removing fantasy elements? Budget. No doubt Hasbro wants a cheaper, throwaway movie they know isn't going to make much money that will do well on the merits of a low as heck budget. Look at their "why did this need to be made" Ouijia movie. They made the film for 5 Million. That's like 3 seconds worth of rendering CGI Optimus Prime's arms. The Ouijia film made over 70 million on that investment, so... yeah... low budget can make decent amounts of money and be more successful than a high budget project with a so-so yield.
And yes, I'm aware that this is all very cynical... but we are talking about a toy company in the entertainment industry. That's essentially the most cynic you can get. Doesn't matter how good their cartoons are. Eh, of course, those cartoons were (for the most part) good. It's not like any of their movies have been well received, no matter how close to the source material they are.