Horror is an unstoppable genre. Even throwaways with low budgets somehow get a following. At least with bad ones attracting an ironic crowd.
But it's disheartening when a movie's opening weekend isn't huge and it's called a bomb or a flop outright. It somehow manages to drive home the misconstrued message of "if it's failing, it must be bad, so not worth my time." And as I've said often, Box Office is not always equal to a film's quality. Lots of horrible movies do well while good, quieter movies fall by the wayside. Not that there aren't bad films that flop and good films that do well. But who's going to want to see a movie that doesn't win the box office opening weekend? That just paints the film as a failure when it isn't. Not to mention (surprised it wasn't mentioned much here) the whole inconsistency of foreign numbers. They don't count, unless they do, but then they don't. How come sometimes when a movie does so so domestically but great in other markets it's a HUGE success, but other times when the bulk of the money (and it's bulky) comes from overseas and the domestic numbers are meh, it's a failure? Ditto with the opposite. A hit in the US, but weak foreign numbers makes it a failure, yet the times when they just count the US market it's a hit.
Hint: If a movie doesn't make back it's budget, especially if it was a low budget, it's a flop. If it just makes back things with a small profit, it's not a failure, but not wildly successful. If it makes a crapload of money past it's budget, it's a hit. Then how come I see sequels of flop films all the time, but modestly decent ones are considered bad?