I really hope The Boxtrolls will be a better success than Coraline and ParaNorman. A late September release with no competition to speak of should be more promising.
Paranorman was completely dumped in August, but it wasn't going to get much more than a respectable cult following anyway. Know how I'm always complaining about how PG kid's movies are really G movies? Only two films I've seen deserve a true PG rating was Paranorman and Rango. PN must've scared away the youngest crowd, but seemed perfectly fit for teens and older animation fans. Too bad that Brave got a pity Oscar for the behind the scenes shenanigans. PN should have gotten that one, or at least Wreck it Ralph or Pirates.
I've noticed that Boxtrolls is getting a
lot more marketing during kid's programming than the last two had. Even managed to see some surprise Funko Pop figures of the characters. Seems like this looks wacky enough to get the younger audiences who were scared off by Paranorman.
A lot was going against
Guardians, but Disney's promotion of it paid off beautifully, especially considering it was placed in the dumpiest of dump months.
Way back when they did an Iron Man movie, Iron Man wasn't exactly the most popular Marvel Hero. But he had been in cartoons before (years before), and was considered second string-ish behind the big stars the likes of Spidey, Hulk, and Wolverine. Maybe even third string (general public thinking, rather than Marvel fandom). That movie managed to become a popular franchise and bumped him into the A-list. Guardians was a
huge gamble. Outside of a comic book, they had literally nothing mainstream up until the movie's announcement. Well... there
was one thing. Rocket Raccoon was a playable character in Marvel vs Capcom 3, and immediately the complaints were flooding in that they dare chose an obscure character from an obscure comic over more famous Marvel heroes
and classic version Mega Man. The MM fans were more livid than the Marvel ones, even though Zero was still there (and, frankly, Viewtiful Joe wasn't getting that much work lately, so it's great to see him there).
I swear... the second it was announced, Hasbro released an action figure set. Then Marvel revved up the hype machine through comics, the Guardians appeared on an episode of Ultimate Spider-Man (their big TV cartoon debut), and sure enough there was some semblance of them getting ahead through the sheer will of wanting this movie to perform well. But the surprise is not only did a movie based on an obscure Marvel comic with quirky characters work, it made May money in August! It out performed Captain America, and people actually know who he is.
Now, Dancing Groot's a meme (a spoilery one at that), they're getting a cartoon series, and a sequel.