Re: Please don't flame me to oblivion...
Originally posted by DasGoot
(I was hired in January as the first actual ToyFare price guide editor. Before that, one guy did the pricing for all three of our magazines.)
Frankly, it showed.
Welcome Jon, glad to hear that there's no pressure on you as far as pricing goes. Actually, I have noticed a difference, as I was shocked to see some of the Simpsons Toyfare exclusives actually go down in price! Here's a taste to give you an idea how your predecessor handled things.
This is from a post on the Simpsons board in September 2001. Draw your own conclusions. Folks were talking about all the bundle offers on
Wizard World. You know, Pin Pal Moe offered with this and that.... Pin Pal Moe/Spidey Bust, Pin Pal Moe/Wizard subscription, etc....
"I tell ya, the thing that really ticks me off is the ancient Luke's Dagobah
X-Wing they're bundling Pin Pal Moe with.
That sucker came out with Toyfare 14 or something like that, and they're
still stuck with it. They kept that X-Wing on the bottom of their
subsequent exclusive coupon offers, as a "Still available, quantities
limited, order now!" add on for at least ten more months in their mag.
When that didn't get rid of them, they even tried to make it an after the
fact, shared exclusive with Diamond, and it was offered through Diamond
Comics distributors. AND they're still stuck with them.
Now I know you must be thinking, big deal, who can blame them for trying to
unload these puppies any way they can, why are you so ticked about it?
Well, I'll tell you why.
Pull out your copy of Toyfare #50. Turn to the price guide and look at the
"Toyfare Exclusives" listings. Look what went up last month, Luke's Dagobah
X-Wing. It jumped $10.00 from the previous month! Yet there it is, still
for sale online at Wizard World, for the same price that it debuted for
three years ago. If that isn't blatant self promotion, I don't know what
is.
Tell me they're not trying to entice some fan boy who goes through the price
guide item by item to see what went up, to notice the jump in price, and
think "I've gotta have that" then jump for joy when they find it online at
the original price. Or to see that they can buy this "$30.00" gem bundled
with Moe. What a deal! Little do they know they've been trying to unload
that dog for years.
Wait, they've raised the price on this piece of cow-pucky online now up to $25.99! It was
$17.99 last month. Well, I guess they've got to milk a little more money
out of Moe somehow, without actually charging extra money for Moe.
Gee, I guess it wouldn't have gone over too well to charge $25.99 ($26.99 plus the price of Moe for the X-Wing/Moe bundle) for an item that only books for $20.00 in their
price guide.
If you are one of those who are still hanging on, thinking that Toyfare has
some shred of integrity when it comes to the prices of their own exclusives
in their price guide, well this should snap you out of it. The price guide
increase and the increase of the X-Wing price online are so blatant, it
sickens me. I'm sure they thought they could slip it by and no one would
notice. But they were wrong."
I found this post very enlightening at the time. Here's to change Jon. Cheers!