I really wonder why they think kids are so dumb. I mean, I have seen some pretty sophisticated kids shows, with brilliantly written scripts. and YES, even currently (Check out Martha Speaks and Word Girl for example). In fact, a lot of the time, kid's shows are more intelligent than the adult shows.
Seems like kids movies all follow the same formula of jaded toilet jokes, jaded pop culture references thrown in at the last minute, stereotyped flat personalities (usually based on ethnic stereotypes that would otherwise be offensive), and of course, slang not even the lamest 40 year old trying to be hip has used for 5 years, at least 3 years before the script has been put into production. And of course, the easy to make trailers, since every character is contractually obligated to say at least 4 good one liners in the entire film.
Seems like kids movies all follow the same formula of jaded toilet jokes, jaded pop culture references thrown in at the last minute, stereotyped flat personalities (usually based on ethnic stereotypes that would otherwise be offensive), and of course, slang not even the lamest 40 year old trying to be hip has used for 5 years, at least 3 years before the script has been put into production. And of course, the easy to make trailers, since every character is contractually obligated to say at least 4 good one liners in the entire film.