Now that's the truth, heh! But what are they saying, they they can convince people not to smoke by acting like jerks and getting on peoples nerves and driving them crazy? Because the get more jerk-ish and are mo so than they've eve been.
I have a theory. people just love to be disturbed and bothered. be it by something god awful, or just akward.
If you think about it, these Truth commercials are the same as any one of the ultra-desturbing advertisements on Television as of late. That guy that keeps calling that girl he just met with various akward messages, the Burger King commercial where some guy slams his car (Vehicular Homicide not mean anything to you?) into another car at a drive through, stuff like that.
It's pretty creepy the stuff out there right now. I have to say, The "Fair Enough" comedy commercials were done well, and pretty fun to watch (for PSA's)... but anything that's overly "look! I'm an Artist!" and burying it's message under noise pretty much sets themselves up to ridicule and hurting the cause.
Remember what Kermit said in MTM... why not make a commercial that says what the product does? The old commercials using various smokers that lost their health was more effective than crap like this. They were human. These people made huge mistakes in their lives. They are more credible than making up assumptions like this.