I've been reading reviews of the new SpongeBob movie, and guess what? The CGI is only the last 20 minutes of the film, meaning that the trailer lied just to gross more money. I read a thread yesterday saying that the success of this film may mean that 2D films and animation can be widely accepted. I in particular mentioned Equestria Girls being successful in it's limited release with sold-out showings and mentioned the potential of the Japanese anime Yo-Kai Watch (which is similar to Pokemon and is about a boy and a watch that can find monsters that cause problems), which has a movie that beat many Japanese box office records, and is now set to outgross Stand By Me Doraemon (which was a CGI film). Others mentioned that Disney might get back to doing 2D with this film's success, as well as other companies.
Couple things.
There is
by no means anything wrong with Spongebob's CGI sequence being short. Especially if you paid to see it in 3-D, where the 2-D animation looked
marvelous. Absolutely gorgeous. There's a sequence where Sandy went insane and it has very Ren and Stimpy-esque animation in her facial expressions... my Glob, it was magnificient. Worth the price of admission there. Not selling the CGI stuff short, as it's very well done and retains the bounciness of the characters. That stuff was indeed intended to sell tickets and push the 3-D gimmick, no doubt. How else do you expect to get kids who can watch the same characters regularly with just a paid cable subscription to want to go to the theaters?
Equestria Girls was never meant for anything past home video. I'm sure they had some children's cinema at 10 Am type deal going, but that doesn't even in the slightest count. I'm sure a feature length proper movie released all over in theaters would do some money, especially if, like Spongebob, they use the same animation studios to keep the costs down. It would be refreshing as a Hasbro property to not be a huge, loud, 20 something intended blockbuster. Yet, I doubt Hasbro would bother with a film similar to Transformers the Movie when there's more money in Transformers the
live action expensive movie.
As for Yokai Watch, there's nothing different between that and essentially every other Japanese kid's film/animated film/animated film festival. Essentially it's like one of the Pokemon movies. We
rarely do that stuff here. Sure, Nick managed to make 2 Spongebobs, 2 Rugrats, a Wild Thornberries, a Rugrats/Wild Thornberries, and a Hey Arnold (the only real money loser of the bunch), essentially making them the most successful and the highest output of the current cartoon based movies with 7. CN, even though PPG
made back its budget domestically and lost
any international business by refusing to release it theatrically due to not wanting to pay for marketing refuses to ever do one again. Disney had moderate success with Doug and Recess, but Ducktales stopped them from doing any of the then current Disney shows, and the complete ennui of releasing Teacher's Pet (which was freaking awesome, yet completely underrated) completely shuttered any chance of them doing such in the future. Shame, since that Phineas and Ferb 2nd Dimension thing was good enough to get a bigger budget for a theatrical release. Then there's Beavis and Butt-Head, The Simpsons, and South Park, which actually used the higher ratings to their advantage to do more risque jokes. While their popularity gave them a boost, no doubt fans wanted to see what TV
couldn't provide.
Not that there haven't historically been some theatrical cartoon movies. They just didn't make huge budgets. Some didn't even have enough material to get through a shorter, 80 minute movie. Ever see A Man Called Flintstone? There's like 10 minutes of spy plot and at least 2 completely useless musical numbers about Pebbles. Totally could have been an episode. Then they tried to get small theatrical cartoons in the 80's. A Heathcliff compilation film, Chipmunks Adventure... small stuff like that.