1: This project was pitched as a departure from failed post-Jim gimmics of the past. They took an appropriate amount of time in pre-production planning to insure that everything was in place.
2: This project will feature a lot of long-lost Muppet characters.
3: Disney is putting their full force, ad dollars, prime Thanksgiving placement and a Pixar short behind this picture. (Er, I guess the Pixar short is technically in front of the picture)
4: The campaign has started over 6 months before the picture in a thoughtful, methodical technique to build up momentum rather than a cheap blitz. Think of how much they spent on the teaser trailer alone!
5: We're already hearing of Muppets film branded merchandising. Disney has been cautious of this in the past, but seems to have full confidence in this picture doing well.
6: The star cameos. A-listers flocked to this project rather than the producers having to rally-up some D-list celebs looking for exposure.
7: The recent projects, hit or miss, have warmed-up the performers so that they can hit the ground running full speed ahead.
8: Like the great classic Muppet trilogy, this film will reportedly take careful advantage of technology to bring about astonishing scenes and new ways to view our favorite characters. Remember the swamp scene, Muppets riding bikes and rats in the kitchen? Yeah, like that but with the tools available nearly three decades later!
9: Songs and dances! Yes, the original musical numbers have returned and early word is that they're spectacular.
10: It's a Muppet movie, froggit! Get happy before I toss a penguin at you!