charlietheowl
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- Joined
- Sep 29, 2011
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So much of it comes from Buzzfeed's wild popularity, as they really were the first site to adapt to clickbait and stuff easily shared in a Twitter link, so everyone else had to change or lose clicks. Deadspin has produced original research and content in the past (they broke the Manti Teo fake girlfriend story!), but guess that's not in the cards for now.