The JHLC

[BobThePizzaBoy]

If your speech is about how Jim affected media as a whole, one thing i'd mention is how back in the days of the 10 second commercial where it was hard to do much more than a very factual hard sell, Jim found a way to inject humor into the format with the Wilkins Coffee ads (which he later recreated for other products in various local markets).

Oh, that's a great point! I was really going to focus more on a SST/TMS/FR slant but I didn't even think of using the classic commercials as an example!