And another reason it isn't cheap...
Mike didn't mention this, but I don't think Palisades is set up to ship figures in any kind of quantity. Getting a place set up to ship product, including space to store the figures, means spending money. Your initial fee doesn't just pay for an email newsletter, it pays for someone to manage the club, which can be a pretty hectic thing.
Remember, McToys had Chet. What's happened to the club since he left? MAC has a club - what's really become of it though? Mezco is trying, and they are still in the early stages. It's a little more complicated than just having a list of names, and lots of companies have learned that it really wasn't worth their while.
There's one that has done quite well, and lasted a long time - the Star Wars Fan Club. They are $30 a year, and you pretty much just get a newsletter. They certainly aren't perfect, but that gives you an idea of how much money it takes to make it worthwhile. I'm betting that anything Palisades could do would have to be $25 a year just to cover the cost to manage and maintain.
Michael
MWC