From the July 2 issue of the International Herald Tribune:
MEANWHILE The long road to peace starts at Sesame Street
By Barry James (International Herald Tribune)
Tuesday, July 2, 2002
PARIS: A question for world leaders: In a crisis should you 1) send in the Marines? 2) Send in Kofi Annan? 3) Send in the Muppets? The last is the least likely option, but according to the Sesame Workshop, which is behind the puppet characters, it might be the most effective in the long run.
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"We are not monoculture. We are not Disney. We are not seen as an American company dumping values," Knell said in an interview. "We are taking and promoting values from other societies as well."
Knell said the Muppet world, rather than being a fantasy realm for young viewers, is meant to be a window on reality, introducing pre-schoolers to difficult concepts like conflict, loss, death or even Aids