When I see Murray merchandise in any shape or form, I'll believe that. I highly doubt we'd even see a small figurine or plush in the future, unless they plan on making characters beyond the Elmo/Ernie/Abby routine. Heck, Telly didn't have anything but a couple obscure 90's PVC's and a Car and a couple bean bags. Baby bear less so, and they're on every other episode.
I can see why they went with Zoe and Elmo, it's all marketing... but Ernie is just as popular as Elmo, even when it isn't with Bert. I don't think any kids would have bought less oatmeal boxes if Ernie and Bert were on the package together. Bert alone may be asking too much, but the pair of them are as iconic as the green street sign. If they called it "Bert's favorite oatmeal" or something, had both of them on the package, I don't see why that wouldn't make sense. It truly is FAIL on so many levels. besides, they have a lot of Grover and Big Bird stuff too. If the stuff was only Elmo, it would be easy to overlook.