Arties right in some ways, these could be gold plated PVC's for $24.99 or $29.99 and they still aren't gonna sell. Further to that, the store won't even buy them in. At that price the main market would be collectors who are specifically looking for and being into PVC's so the maturer toy shop or comic store would likely be the place these things sell well. I agree $20 at most, but i'd like to see it come down to $15.99 simply because it's a price point that could compete with other lines on the market and sell well everywhere which is what we all want. I'm sure you can 'raise the bar' at that price seeing as advanced things have been done with mini's that sell for even less. I don't think Artie was saying we need standard old 1970's PVC's, but at the same time there is absolutely no need to go over the top and price yourself out of the market just because of a perfection issue. It needs a suitable compromise and it'd be clever to see what they could do for the budget. If they WERE going to be put into card shops at $24.99 then i'd seriously consider packaging and selling them individually in those kind of stores, because most people only ever make impulse purchases there and spend very limited amounts of money.
I know Palisades know what they are doing, but i think this is gonna be a totally different game to play than making the action figures. Doing high quality PVC's and getting them to sell at a premium price is gonna take a very clever strategy indeed !