Generally, the problem with Sony was that Sony and Henson were never in sync creatively. Ever. I have a lot of respect for those guys over there, but we were never in sync. Our instincts were completely different on everything. I'm not saying that we were right or that they were wrong, or that they were right and we were wrong, but there was a disconnect creatively between the two companies that kind of meant that what we thought they wanted us to do was not what they thought they wanted us to do. It's hard to really even go into it....
...Well, I think Muppets From Space suffered from two things. One, which was certainly our fault, was that the film was probably not as strong as it could have been. The script was not as focused as it could have been, and the tone of the film meandered a little bit. Second, removing musical numbers – in hindsight – was probably a bad idea.
I would say there were flaws in the film, but we also got clobbered by a disconnect from inside of Sony, where the distribution department loved the Muppets – and the distribution department wanted to go out in summer, against the biggest films, and wanted to make a huge hit. Early on, I had said to them, "We're used to releasing Muppet movies in the off-season, not on the on-season. We've always done well that way." They said, "No, we're going to knock it out of the park. We're going to go summer, and do a big summer hit." That was the way distribution felt – marketing didn't feel that way at all, so marketing gave us a marketing plan that was smaller than the plans that we ever worked off of with Disney, and yet we were in a summer rush. There was no marketing.
When we opened the film, there was still only like less than half of the audience who even knew it was in theaters, which is kind-of catastrophic for any movie. That's a week-and-a-half of your business right there. The marketing didn't get to the audience at all. That's why those big summer movies spend an enormous amount of money – because they have to catch families who aren't watching television, who aren't on a regular routine... They're on a summer routine, so you've got to catch them on the way to the beach, you've got to catch them at the restaurants, you've got to catch them at the theme parks, you've got to catch them on their boating holidays – you've got to catch them every way you can. Basically, we didn't do that at all. They used an off-season marketing plan that was not going to work in the school holidays. We really suffered a disconnect over at Sony. Having said all that, the film had its problems, too. Definitely.