When looking at the Disney site and what they choose to promote it's this Disney Channel kids product, not so much Mickey and the gang. Don't get me wrong. I disagree with that, but that is their choice and the fact they're choosing to connect them to the Muppets shows a level of confidence in Kermit and company that has always been lacking with the mouse.
I remember sitting on an airplane several years ago with a young person assigned in the seat next to me. She was every bit as American as any kid but barely knew Kermit, much less who the Muppets are. I cannot imagine my childhood without the Muppet Show and movies! That is what this project will help resolve. It will show a new generation that Kermit is more than an iconic green puppet - he, and his gang, have distinct personalities and a unique wit that crosses many boundaries.
If it takes Hannah Montana to do that than so be it! Just think of an era of new fans outbidding us on rare Muppet items on Ebay! What a wonderful problem to have!