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When looking at the Disney site and what they choose to promote it's this Disney Channel kids product, not so much Mickey and the gang. Don't get me wrong. I disagree with that, but that is their choice and the fact they're choosing to connect them to the Muppets shows a level of confidence in Kermit and company that has always been lacking with the mouse.
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I remember sitting on an airplane several years ago with a young person assigned in the seat next to me. She was every bit as American as any kid but barely knew Kermit, much less who the Muppets are. I cannot imagine my childhood without the Muppet Show and movies! That is what this project will help resolve. It will show a new generation that Kermit is more than an iconic green puppet - he, and his gang, have distinct personalities and a unique wit that crosses many boundaries.
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If it takes Hannah Montana to do that than so be it! Just think of an era of new fans outbidding us on rare Muppet items on Ebay! What a wonderful problem to have!