I think the thing that makes no sense for me is that as budgets get higher and higher for movies, less and less thought goes into the posters that represent that spending. It makes no sense at all!! If I were a Studio head and I had spent £x million dollars in making a movie, I would want the best bloody poster that money could buy!!
The thing about 90% of movie posters these days is that they do not entice a person to go see the movie. They don't sell a story, they don't generate a sense of excitement or adventure. Being in the design industry I see the slapdash, "lets just get it done and out the building!!" approach so often that I despair. With regards to the work I do, I will be honest with people and tell them it will take time. But the second it's out there for eternity, no-one will remember how long it took you if it makes the impact you aspire towards.
I am exceptionally picky (and prickly!!) about design. As a kid I had really bad eyesight which, since I knew no different was not discovered until I was 5. As such, I could only see REALLY up close and so I really began to appreciate fine details. When I finally got glasses and grew up, when I saw a design or illustration I would immediately be impressed only to becoming more and more disappointed with it as I looked at it more and more. The point of this is that when I see a poster for a movie I want it to ignite something in me, to make me want to see that movie and draw me in. I also want to be able to appreciate other things about it as time goes on, almost like a piece of art, which in my opinion they should be! Let's face it, the age of Drew Struzan style posters has (sadly!!!!!) passed. However, I truly do feel that with some of the talent in the world today, there is a modern variation of that style just waiting to be discovered and the age of the "floaty head" poster will finally be put to rest.
As patronising and condescending to the "designer" of this poster as it sounds, I seriously think the thought process was this. "It's about the Muppets going around the world...I'll stick Muppets and a globe on it with the movie stars...job done!". I don't think it was done by someone with a love of the subject matter or someone that really cares about the work they put out. I think it was probably done by "graphic designer" a swanky marketing agency that wines and dines the Marketing people at Disney who saw this as a quick win and a massive payday.
Sorry, rant over. Again, I think the movie will be good based on the last one.