Speaking solely for the UK I felt it was badly marketed here. I've said it before but I ALWAYS have people phone, message or email me whenever they hear or see anything Muppet related, regardless how trivial. I only received a couple from when the Muppets appeared on a couple of talk shows. I don't recall seeing a single poster for the movie anywhere, it was all Peabody and Sherman. I've even had maybe 10 friends ask, since the movie has been removed from Cinema's, "when does the new Muppet movie come out?". Unfortunately I was taken out of action the day after I saw the movie when a surgeon botched a routine op and damaged my eye (the surgery was NOT even on the eye!!), otherwise I would have waxed lyrical about it and made my friends see it!!
First off, eeep! I hope your eye is better! I'm having some troubles in that department myself.
That's what I'm learning. The international marketing campaign was lean this time. It's almost like the Disney execs prepared for the film to under-perform. I still give it a solid 4/5 stars.
In the US we had print ads, clever TV spots, appearances and a constant bombardment of Subway, Toyota, GoGurt and Lipton Tea commercials. However, it still under-performed.
A film friend of mine has a theory: The Muppets don't fit a pre-made category for modern auds. They're not cute like the typical CG fare (or their last movie) and they're not crude like the Hangover films. Monty Python would be a tough sell today because they, like Muppets, have a silliness that tends to go other the heads of younger viewers. These auds will say that this form of entertainment is obnoxious when the truth is that it makes them feel unintelligent.
I hope Disney doesn't dumb-down the enterprise or cute-it-up again. The balance of humor this time was pitch perfect. (I'm not sure about the Muppet ladder, but it was visually striking.)