LouisTheOtter
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Honestly, at this point, with so many new movies opening up, that's not too bad. Rio 2 will probably finish with a decent opening but it's not exactly pulverizing the other family movies (MMW and Peabody & Sherman). I had hoped for a $3 million weekend and we might just get it...we'll see.
And over a four-weekend spread in a theatrical dead-zone with all kinds of competition before and after its release, I don't think I mind that MMW ranked #2, #3, #5 and #9 in North America on consecutive weeks. Seriously, any week that the Muppets are in the Top 10 for the North American box-office is a victory for me. Every little bit of exposure will help at this stage of the franchise.
And over a four-weekend spread in a theatrical dead-zone with all kinds of competition before and after its release, I don't think I mind that MMW ranked #2, #3, #5 and #9 in North America on consecutive weeks. Seriously, any week that the Muppets are in the Top 10 for the North American box-office is a victory for me. Every little bit of exposure will help at this stage of the franchise.
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