What is even worse is that R.T. gave the film a 60%, not particularily good, and one percent away from a rotten rating, but still for such a terrible movie, how dare they give it a better rating than the likes of Madagascar or Shrek the Third, films ten times better.
The most positive reviews still find the film unmemorable or unremarkable. I'd say that Madagascar and Shrek are the signs of hipster hate, and I remember every indie newspaper ripping all
those films apart for the sake of being the cool kid. You know, the film geek that hates anything
mainstream for not being an emotionally manipulative pile because True Art is Angsty.
Not that they don't have some moderate points, but those guys grew up watching friggin' He-Man (or worse, 70's cartoons) unironically. Their hip street cred is an illusion.
I'm, sure Alexander is going to get bad word of mouth and that freshness rating will go down quite a bit when more reviews come in. Nothing about the film says anything more than "are you bored this Columbus Day Weekend?" Of course, it's not really doing great anyway.
That said, I wonder why JHC hitched its wagon to something like this. Bad enough the "let's ruin films that aren't Oscar Bait, and even then screw with them" brothers had them releasing DTV Shrek ripoffs several years back. They don't need this sort of substandard wacky family comedy to give them street cred or a name for themselves.
Seriously... just Kickstart Happytime Murders. We need a Henson
movie not a low budget throwaway Disney kiddy flick.