I hate it... but that's how most toys are sold... action figures and die cast cars for boys, dolls and stuffed toys for girls.
Still, Disney wants to gender segregate with Cars and Princesses and it works for them, while a lot of their other franchises (Mickey and Co, Pooh, various Pixar movies) have a shared appeal of both little girls and little boys.
It's annoying even more due to the fact that the majority of parents feed into this sort of marketing, encouraging toymakers to continue. I remember when I was in grade school in the mid-eighties, it was completely acceptable for girls AND boys to bring their Cabbage Patch Kids and Care Bears to school. Things like My Little Pony and Masters of the Universe were still pretty much separated by genders though, but I don't think we as children ever saw that as wrong; girls played with girls toys, and boys played with boys toys. Now, if you were a boy (& I can only speak from personal experience) playing with girls at their parents' or the babysitters' or family members' house, it was normal to play what the majority wanted to play, which was mostly 'house' or 'babies' or Ponies and Strawberry Shortcake, ha ha. I don't remember getting any guff about this as a boy, we were a lot more innocent those days.
My wife and I, along with many other parent friends we know, let our kids choose what they want to play with. I think that's really big nowadays, especially with all the bullying awareness & the like going on. It's funny, I've got a wide variety of friends, ranging from fellow geeks to jocks, with a fair amount of naturalists and snobs in the mix, but we all agree that society today: mainly the overreactors and bleeding hearts, are much too outspoken, and we're tired of the loud few making it as hard as possible to raise a child normally. Ugh, I'm so sick of the entitlement most kids these days think they deserve, barf.
Ah, hmm, where was I going with this, right! My Boy has always picked out the "boy toys", with no pressure from us either way. Sure, he loves his stuffed animals and Cabbage Patch dolls he's inherited, but wouldn't pick them out for himself. Some of this stuff is just in the blood I believe, and that's where toy companies got their ideas in the first place! Ha ha.
Oh, and my lost train of thought earlier was regarding the Threadless Muppet T-shirts, Disney Stores should be carrying the heck out of those... maybe then I could finally get Jamie's design for myself, since the site doesn't seem to ever want to make enough for everyone!