Funny story before I get to that point. There's this horrible cooking show on PBS Create that looks like a cheap, public access show. I swear this is true. It has so many sponsors ... I forgot, but it's at least 10. And it still looks like something shot in someone's basement. Really. 10 sponsors gets you that quality.You also mentioned the problems with funding. One question that's bugged me for a while is that I've never understood how or why their funding depleted so much so fast in the late '90s. They went from their usual yearly 130 hours in 1997 to 26 hours in just four years. And that directly coincided both with a sudden increase in private sponsorship (McDonalds', Discovery Zone---remember how Ralph Nader raised concerns about that at the time?-----Cheerios, etc.) and the return of the Corporation for Public Broadcasting to the donor list. What exactly happened? I know that Congress slashed PBS funding significantly in the mid 90s, so I suppose there was a delayed effect of several years and even the combined funds from both CPB and private companies wasn't enough to make up the difference? I also wonder why Ford and Carnegie dropped out of the game after the 1994-95 season (incidentally, almost exactly the same time as the cuts), since they'd been there from day one.
But yeah. As good as the intentions Nader thought they were, the outrage shouldn't have been McDonalds being a sponsor, but rather that they needed money from McDonalds. And to their credit, at least they tried hard as they could to obscure any commercial references to McDonalds in the sponsor announcements. Spaghetti-O's used the time to make a commercial for how it has as much calcium as a glass of milk... and no one so much as farted. I've seen blatant commercials in sponsorship messages of other shows. Arthur used to start with an advertisement for instant cinnamon buns and Clifford had one for Lipton instant soups (which are essentially 3 different kinds of salt). And to say they were disguised is like saying holding a thin square of toilet paper over your face is "hiding." And again, no one so much as coughed. But McDonalds and Sesame Street? That's like Hitler eating babies to parental groups.
On the other hand, since when did these sponsors get that greedy that they desperately need to air 20 second commercials, rather than short sponsor announcements like they did in the early 90's? The aforementioned cooking show? The sponsors are announced by name with a logo flashed. 10 of them. And it still takes less time than a Sesame Street sponsor funding credit opening. I'm sure these corporations get a nice tax write off, and I'm sure the sponsor money goes to PBS to get the money to buy the show rather than directly to Sesame Workshop... but the REAL problem, government pulling funding aside, is that they refuse to do any kid's pledge drives. D'Snowth said they stopped doing it in his state because of that Postcards from Buster episode. What's my station's excuse? Funding months are frequent, they feature the same lame infomercials disguised as self help programs and music specials aimed at senior citizens as a none too subtle hint of where they can dump their estate on someone besides their ungrateful kids. And it all goes to British TV shows. Yeah, we all love Sherlock and Downton Abby (they are good, actually), but it seems that most of the money goes to outbidding BBC America on British cop shows.
I'll give you this... it did have some struggle periods where it had to absorb the same idiotic, hereto be discredited techniques of the competition. Journey to Ernie especially borrowed from Dora and Blue's Clues. Then again, in the classic era, while a LOT of what they were doing was certainly unique, they did manage to hold onto the long lectures that shows like Ding Dong School and Romper Room started. To be fair, that was the only gauge of what educational TV was like at the time. But they dropped it several seasons in. That was a learning curve.I do stand by my opinion, though, that generally the show is less unique and more generic than it once was. It's mostly, I feel, all the competition you mentioned----in general the tone of much preschool media is generic and vanilla by design. I assume it's because young children are thought to process/digest things best that way. And it may be true. It probably is true. But it's still regrettable. Because I feel that if the Sesame Street had always been the way it is now, it would still have accomplished its goals but it wouldn't have become nearly the cultural force it became, and people like us wouldn't have grown up to retain our interest in it. I know I wouldn't have.
The sad thing is, the writers do indeed agree with the older fans and they've been trying their darndest to get the show back to the original style. But every time they do, it tests poorly, and they have to go back on it. Meanwhile, the block format actually brought older kids (ones that can understand what they're watching at least) and was a boon to the ratings.