Let's not kid ourselves...the Muppet "merchandise" selection this holiday season was terrible. We got more and better quality Muppet merch when the Muppets were languishing without much visibility.
And WHY THE HECK does Disney parks get wayyyyyyyyyyyyyyyyyyyyyyyyy better merchandise than the Disney mall stores? Is the house of mouse that seriously idiotic?
Those star wars figures, t shirts, etc from the parks stores blow away anything currently in store shelves Muppet wise(not that there's anything muppet wise in buyable form to speak of)
Too much of any franchise now rides on how well a movie does. But even with big blockbusters, I see nothing but unsellable, unwanted, over ordered stuff get cleared out in a year period... lesser movies, much sooner.
I'd consider the movie a moderate success... it made more than any of the other kid's films that were released same time, and the Disney store merchandise is reportedly flying off shelves. We'll clearly see some more stuff, even if it's smaller sizes of the plush, once the DVD hits.
This entire project was a relaunch/first step into saturating the market with more Muppet stuff in the future. But I still think there should have been at LEAST a Disney Store figure set and general retail Kermits and Animals. I don't see why the Pez comes out in January... and there are a few kids books planned for the next year.
Even when Disney bought up Marvel, they kept a distance from their appearances in stores for some time... sure, they had little cubby holes of Iron Man 2 stuff that you can find anywhere. But now they seems to have slowly integrated Marvel products into their stores... even though its stuff you can get virtually anywhere else. The only Disney Store Muppet items were seasonal things that got cleared out a couple months after hitting store shelves.
Still, the presence outside the stores is just as much the faulty of the retailers and manufactures who didn't give a crap about the license, but got all excited to do throw away movies that you'll never see again. Movies are the most important thing apparently... just not this one. But on the plus side, we're not seeing unwanted Kermit dolls thrown into a pile at Target to be cleared out a couple months later. I think Disney wants to get these guys to be marketed in the long haul... but it's going to be hard cracking markets where kids ONLY want super Hero figures of movies they just watched and girls only want stupid crap that's ugly (Zoobles? Really?!)