And our initial release dates are all estimates -- most retailers need a street date for their systems, but we would rather give a three-month window, like "Spring." We can estimate approval time, tooling time, manufacturing time, shipping time (boat, then truck), but we really have no idea until the items are in our warehouse when they will hit stores.
And we could definitely CHOOSE a later release date that has no chance of being missed, but in order to rule out any unforeseen approval, manufacturing or shipping delays (say a port backup that strands our products for months -- it happens) we'd have to build in a LOT of extra time. So if we got them in on time, or early, we'd have to sit on them until that date? No, we'd ship them early. Then retailers and customers would be getting items when they were not budgeted for them.
Usually, our estimates are fairly on-the-money, we actually do even ship a LITTLE early sometimes. This was just a line that COULD wait, and not be rushed, and still find its audience. Maybe even a bigger audience, if pre-orders continued to rise. The show is not losing any "heat." Hopefully, no orders were cancelled by customers or retailers to counteract any gain.